Haus of Red is a contemporary pop-up and exhibition platform that curates limited-edition brands and emerging designers across the nation, bringing together a community of creators through immersive, experience-led showcases. With a focus on craftsmanship, individuality, and storytelling, the brand unites niche creators under one roof — redefining how modern retail and community-led discovery events take shape

YoUnique Communication partnered with Haus of Red to position it as a premium experiential brand curator. Our team conceptualized and executed a strategic PR and influencer marketing campaign, which included curated PR hampers for key opinion leaders and lifestyle influencers. This initiative amplified Haus of Red’s presence across social media and lifestyle platforms, driving brand conversations and elevating its recall value among fashion-forward audiences.

Through thoughtful storytelling, media outreach, and experiential influencer collaborations, we helped Haus of Red build visibility, credibility, and a strong brand identity in the luxury pop-up and design space.

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